The Social Photog • Deanna S Reid • Nashville & Virginia Photographer
PHOTOGRAPHY + CREATIVE CONSULTING
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The Social Blog —

The Social Blog is a space cultivated to support minorities, women, and small businesses [in no particular or combination there of] through photography. Here you will discover brands, people, and the stories behind them. Brought to you by Deanna S Reid aka The Social Photog based in Phoenix, Arizona.

Black Girl Under Construction: Blog Shoot & Logomark Concepts

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Color CONVERSATIONS

First we started with a conversation about color. Ultimately we decided on a color scheme that felt royal, calm and classic.

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Logomark Conception

*Concept 2 was the final select.

*Concept 2 was the final select.

CONCEPT 1

Royal Warning.  "Black Girl" is bold, classic and timeless, hence the bold font choice and black color selection.  "Under Construction" screams warning or notice usually in bright yellow but not "Black Girl Under Construction" BGUC's notice is shades of purple that represent her feminine royalty and represents a modern journey into self-work and exploration.

CONCEPT 2

Complex Simplicity.  Black Girl Under Construction holds many parts (career, beauty, lifestyle, travel, etc) but the name in itself simplifies the complexities of balancing the components of her life.  The designs in this concept are meant to be simple and bold.  The mix of colors vary just like the varying topics in the blog but the beauty is in balance and symmetry created in it all.

The Shoot

Behind the Shoot

Design, PortraitsThe Social PhotogBlok Photo StudioAfrican American photographers PhoenixComment